2025’s Top Pet Trends

Welcome to FurPetVo’s 2025 Pet Trend Report—where this year, the humanization of pets has all of us wagging our tails.

If you’re like us, you’ve considered your pets family members for as long as you can remember. But in 2025, that bond is deepening in extraordinary ways—reshaping how we care for, celebrate, and connect with our furry companions. From fashion and nutrition to naming traditions and shared adventures, pets are enjoying the same thoughtfulness, creativity, and joy we reserve for ourselves.

A stylish dog wearing a soft pastel sweater while sitting beside its owner, who wears a matching knit top, in a sunlit living room with modern, pet-friendly furniture

Posh and Pampered: Spoiling pets with human-like luxuries

You’ve always considered your pet part of your family—but in 2025, you’re taking it to a whole new level. Fashion, skincare, trendy diets, and chic home decor aren’t just for humans anymore. These days, we’re all about giving our furry BFFs the good life. It’s less “treat yo’self” and more “treat ourselves,” as our pets share the creature comforts we once reserved for ourselves. Spoiled? Absolutely. But honestly—don’t they deserve it?

  • Matching outfits are trending big. Google searches for “cat and cat owner clothes” rose 110% last year—and “matching dog and owner outfits” became a breakout search topic.
  • Luxe grooming is booming. Think high-end hair dryers, professional blowout treatments, and even signature fragrances—like Fefé and Dolce & Gabbana’s newly launched dog perfume.
  • Pet furniture, but make it stylish. High-end décor brands are launching curated pet collections, proving aesthetics matter just as much as function. Whether boho, farmhouse, or eclectic, pet parents want pieces that harmonize with their own interior design vision. You can explore FurPetVo’s Home Collection by style, too.
  • Similar diets are gaining traction. Younger pet parents increasingly want their pets’ food to mirror their own values. A FurPetVo survey found that nearly half (48%) of those buying fresh pet food are Millennials and Gen Z—citing high-quality, recognizable ingredients, reported health benefits, and increased joy for their dogs as top reasons.
A sleek, minimalist wooden pet credenza with integrated crate and plush mat, placed in a tastefully decorated living room alongside matching throw pillows and potted plants

Names Beyond the Norm: Pet names you’re currently craving (hint: it’s food)

Food-inspired pet names take the cake in 2025. Pet parents are just as obsessed with food as their furry friends—and it shows in the cutest foodie names trending across FurPetVo customer profiles right now. Think Pepper, Oreo, Mochi, Pickles, Cinnamon, and Gnocchi—adorable, right? But it doesn’t stop there! Boozy names like Whiskey, Hennessey, and Guinness are also rising—just remember to name responsibly. Whether sweet, savory, or spirited, these names add the perfect flavor to your four-legged BFF.

Top 5 trending food names:

  1. Biscuit — up 25% in 2024
  2. Pumpkin — up 25% in 2024
  3. Bean — up 23% in 2024
  4. Honey — up 22% in 2024
  5. Peaches — up 21% in 2024

More name trends we love:

  • Flower names like Daisy, Willow, and Poppy have surged in popularity this year.
  • Gemstone picks such as Ruby, Jasper, Onyx, and Pearl are on the rise.
  • Mythology-inspired names including Zeus, Apollo, Athena, and Atlas saw notable growth.
  • Human names for horses are taking the reins—Jack, Charlie, Annie, Lucy, Cody, and Max rank among FurPetVo equestrians’ top choices.
  • Luxe-inspired names let girl puppies embrace their inner fashionista: Dior, Fendi, Coco, and Chanel.
  • Crowdsourced names are gaining steam—many pet parents turn to online communities like r/NameMyCat for inspiration and advice.
A joyful golden retriever wearing a tiny birthday hat and holding a chew toy shaped like a cupcake, posed next to a festive table with confetti and a 'Happy Birthday' banner

Pets at the Party: Celebrating life’s biggest moments with your pet by your side

Rocking tiny tuxedos as wedding ring bearers? Check. Making cameos in baby announcements? You bet. And it’s not stopping there—think prom dates, graduation pics, first-home selfies, and even retirement parties featuring your furry BFF. Pets are front-and-center for every celebration and holiday, no matter how big or small. With many Millennials and Gen Zers delaying parenthood to focus on their pets, pet birthday celebrations are officially next level—rivaling those of human kids. It’s not just a trend; it’s a heartfelt reflection of how deeply we connect with our pets and how much we cherish sharing life’s best moments with them.

  • Birthdays = a big deal. This birthday hat was FurPetVo’s top-selling apparel item in 2024.
  • Gen Z’s got the pet party memo. 52% of Gen Z dog parents—the fastest-growing pet parent demographic—buy their pet a birthday present every year. Social media mentions of anniversary celebrations with pets (birthdays, gotcha days, and “human” anniversaries) are up 260% over the past year.
  • Pet’s approval? A must. The viral “engagement ring” toy—designed to ask for your pet’s paw of approval before proposing—has sold out repeatedly.
  • Pets in weddings? Say ‘I do’! 21% of pet parents include their pet in their wedding ceremony, and social buzz around the trend is up 25%. Popular roles include ring bearers, flower girls, best men, and maids of honor.
  • Hop to it! Add an egg hunt and goody basket for your pet to your Easter festivities. Purchases of Frisco Easter bandanas jumped over 50,000% in 2024.

Adventures Unleashed: Nature escapes with our furry friends (yes, that means cats, too)

Pets have become our ultimate travel buddies. Leaving them behind for a vacation? Hard pass. We crave sharing adventures with our furry fam—and it’s changing the game for travel. From innovative gear to pet-friendly services, everything’s being redesigned to make exploring with your pets safer, comfier, and stress-free. Nature escapes are the top pick: hiking, camping, and soaking up the great outdoors together. And it’s not just for the pups anymore. Cats are joining the travel squad—proving they’re just as ready to roam. Adventure awaits, and we’re bringing our pets along for the ride!

  • A FurPetVo survey found that of the 60% of pet owners who take their pets on vacation, 30% go camping, 12% cozy up in an RV or camper, and 6% sleep in a tent.
  • Yes—that means cats too! One in three pet parents travels with their feline friends—and because Gen Z is adopting cats at a higher rate than any other generation, that number is poised to grow. Searches for FurPetVo cat harnesses increased 55% in 2024—proof that felines are stepping out more than ever.
  • Millennials and Gen Z lead the pack. 40% of pet parents in these generations prioritize pet-inclusive travel planning—and they’re driving demand for trail-ready carriers, portable water systems, and vet-approved calming aids.
A curious tabby cat wearing a lightweight harness and sitting calmly on a hiking trail overlooking a forested mountain vista, with a compact backpack and collapsible water bowl nearby

Supplement Surge: Boosting your pet’s wellness one treat at a time

Wellness isn’t just for people anymore—it’s a full-spectrum priority for pets, too. In 2025, functional treats and targeted supplements are moving beyond basic vitamins into personalized, science-backed support. From calming chews for travel anxiety to joint-support formulas for senior pets and probiotic bites for sensitive tummies, pet parents are treating wellness like preventative care—not an afterthought. At furpetvo.com, you’ll find vet-reviewed options formulated with transparency, traceability, and taste in mind—because healthy shouldn’t mean boring.