Summer Is Pool Party Season—for You and Your Dog

Everyone knows summer is swimsuit season—but this year, humans aren’t the only ones gearing up for the pool. According to Whitney Reece, senior brand manager of private brands at FurPetVo, interest in outdoor activities with dogs is surging, especially pool parties—or rather, “pool paw-ties.”

“We’re seeing a huge spike in interest for activities in the outdoors with dogs, especially pool parties—or rather, pool paw-ties,” she says. “There’s a huge trend this summer around dog pools.”

A golden retriever splashing joyfully in a backyard inflatable pool, wearing a bright tropical-patterned bandana

Pair that enthusiasm with broader summer trends like maximalism and “dopamine dressing,” and you’ve got the perfect recipe for fun, functional, and fashion-forward pet gear. Reece—who lives in South Florida and shares her life with Doberman Ghost and Standard Poodle Elle—says her favorite new releases blend vibrant, tropics-inspired motifs with thoughtful design.

“It’s the little details,” she says. “The crazy attention to detail is what makes this so much fun.”

Whitney’s Top Pool Paw-ty Picks

Summer Tropical Palms Dress

Of all the new summer gear arriving at furpetvo.com, this knit dress for dogs and cats is Reece’s top pick. She loves its bold monstera print and lively color palette. As a mom to two larger breeds, she especially appreciates that FurPetVo’s apparel is designed to fit a wide range of sizes—from extra small all the way up to 2XL.

A stylish medium-sized dog wearing a ruffle-hem tropical palm dress, standing on a sun-drenched patio beside a small dog pool

Macaw Bathrobe

Does your pet need a bathrobe? Maybe not—but you’ll absolutely want to see them in one for the sheer cuteness factor.

“My Doberman likes to play in the pool, and I can’t wait to put this on him,” Reece says.

FurPetVo’s new summer bathrobes also come in a flamingo design—but the macaw version has a standout feature: “The fact that it has a little tail on the butt is hilarious to me!”

Iguana Neoprene Plush Dog Toy

Iguanas are a common sight in South Florida—and “Ghost goes nuts whenever one ends up on our property,” Reece says.

Of course, Ghost isn’t allowed to play with actual iguanas, so this floating rope toy is the next best thing. Made from buoyant neoprene, it stays afloat in water—making it ideal for poolside fetch and splashy play.

A medium-sized dog holding a green-and-blue iguana-shaped plush toy with a knotted rope tail, mid-splash in shallow pool water

Everything Watermelon

How cute is this? A reversible dog harness featuring one side styled like the green rind of a watermelon and the other printed with juicy red slices.

That’s just one piece in a full watermelon-themed lineup Reece is loving this season—including a matching leash, collar, and irresistibly adorable watermelon-print pajamas for dogs and cats.

Birthday Gear

What better excuse to throw a pool party than your pet’s birthday? Even celebratory gear has gone tropical this season—including one of Reece’s favorites: a pineapple-shaped birthday hat.

FurPetVo’s designers went above and beyond to ensure the hat fits virtually every type of dog ear. But if your pup isn’t into headwear, the equally charming “pool pawty” bandana is a playful, comfortable alternative.