Get Outside With Summer 2025’s Top 4 Pet Trends
From mountain hiking to rediscovering the backyard, this season is all about outdoor adventures with your furry friend.
Trend alert: Summer 2025 is all about escaping into nature. As the weather warms up, pets and their people are answering the call of the wild—even if it’s just the wilderness at their local city park.
“There’s a big outdoor story for summer,” says FurPetVo Design and Trend Manager Ann-Margaret Kim. “Whether they’re an occasional outdoor explorer, a weekend warrior, or on the road consistently, people are going to be exploring the outdoors.”
And your pet’s gear is evolving right alongside those adventures—in several unique, thoughtful ways. From high-visibility colors to durable, water-ready designs, here are the four top trends headed to a hiking trail, beach, or backyard near you.
Blue Hues
When you think of outdoor gear, colors like khaki and brown might spring to mind. But while neutrals remain a staple this season, expect vibrant turquoise and other cool-toned blues to pop up across toys, collars, and leashes.
These fun pops of color aren’t just for human eyes. They’re intentionally designed to appeal to your dog, Kim explains.
“Dogs see in different spectrums than humans do,” she says. “They’re drawn more strongly to blues and yellows. So we’re making sure that in the outdoor world—where a dog often sees mostly shades of gray—they can actually spot and engage with their toys more easily.”
Glow Up
This season, give your dog or cat a glow-up—literally. Glow-in-the-dark and reflective toys are having a major moment, according to Kim.
Not only are these items fun and flashy, but they’re also practical: easier for both you and your pet to track during evening walks, twilight trips to the dog park, or backyard games with the flying disc.
Water Play
What’s the best thing about summer? If you ask a water-loving pet, it’s the return of warm weather—and all the splashy possibilities that come with it: beach days, lake trips, backyard pools, and even sprinkler chases.
“Our pets are going with us to so many places,” Kim says, including summer getaways to water-friendly destinations. “We’re planning our trips with pets in mind first.”
In response, FurPetVo has introduced a new line of waterproof and water-resistant toys built to withstand the splashiest adventures. Many float effortlessly—making them perfect for lakes, rivers, or inflatable pools.
And those bright colors we mentioned earlier? They’re especially useful on the water.
“Any item that goes into water has a vibrant green or yellow hue,” Kim points out. “We’re making sure it won’t disappear beneath the surface—or get lost in the waves.”
Fun and Functional
Kim predicts that pet parents will be taking their furry friends everywhere this season—from wooded trails to sandy shores to the backyard patio. That means gear needs to be as versatile and resilient as the adventures themselves.
Durability is now a top priority. Think rugged rope tugs built for energetic play, lightweight-yet-tough fabric frisbees, and reinforced rubber balls designed for long-term use—not just a few enthusiastic sessions.
“These aren’t just one-off toys that last two weeks,” Kim says. “These are items built to be long-lasting, sustainable, and ready for whatever comes next.”
