Ranked: The U.S. States That Pamper Their Pets the Most
For many Americans, pets aren’t just animals—they’re cherished family members, full-fledged members of the household, and in many cases, treated with the same care and attention as children. This deep emotional bond is reflected in a booming pet care industry: the global market was valued at $207 billion in 2025 and is projected to reach $483.5 billion by 2035.
But it’s not just about numbers—it’s about lifestyle. Pet parents across the country are investing in luxury services, premium nutrition, personalized wellness routines, and even sophisticated names like “Duke,” “Lady,” and “Queen.” At FurPetVo, we understand that when your pet is accustomed to comfort and consistency—whether you're traveling or simply need trusted in-home care—their routine matters deeply. That’s why we analyzed real-world data to identify where pets truly live their best, most pampered lives.
We evaluated each state using four key metrics:
- Number of non-veterinary pet services per 100,000 residents (e.g., doggy daycare, pet taxis, canine massage, luxury grooming)
- Average annual pet spending per pet-owning household
- Monthly Google search volume for luxury pet-related terms (e.g., “pet-friendly boutique hotel,” “organic grain-free dog food”)
- Prevalence of “luxury” pet names (e.g., regal, elegant, or high-status monikers)
The States That Pamper Their Pets the Most
| Rank | State | Score /100 |
|---|---|---|
| 1 | Colorado | 84.3 |
| 2 | Montana | 78.4 |
| 3 | Oregon | 77.5 |
| 4 | Washington | 77.0 |
| 5 | Arizona | 72.1 |
| 6 | California | 71.1 |
| 7 | South Dakota | 70.1 |
| 8 | Utah | 69.6 |
| 9 | Nevada | 68.2 |
| 10 | Florida | 67.2 |
| 11 | Massachusetts | 66.7 |
| 12 | Virginia | 65.7 |
| 13 | New Mexico | 64.7 |
| 14 | North Carolina | 62.8 |
| 15 | Minnesota | 61.8 |
Colorado Pampers Their Pets the Most
Colorado tops the list with an impressive overall score of 84.3/100. Pet-owning households here spend an average of $1,556 annually on their furry companions—well above the national average. But it’s not just about dollars: Colorado ranks third nationwide for density of luxury pet services, with 48 offerings per 100,000 residents—including artisanal treat bakeries, hydrotherapy spas, and certified canine massage therapists.
The state also ranks third for luxury pet names, with 28% of registered pets bearing distinguished monikers like “Baron,” “Vivienne,” or “Sir Winston.” In Colorado, pets don’t just live—they thrive in style.
Montana Ranks Second for Pet Pampering
Montana secures second place with a score of 78.4/100—and leads the nation in annual pet spending at $1,627 per household. Despite its low population density, Montanans conduct more monthly Google searches for luxury pet services than nearly any other state: 54 per 100,000 people. That includes over 480 monthly searches for pet-friendly boutique hotels and 30 for premium organic pet food brands.
This reflects a culture where pets aren’t left behind—even on mountain getaways or weekend road trips. At FurPetVo, we see this demand daily: Montana pet parents consistently book sitters who specialize in outdoor adventures, hiking trails, and customized enrichment plans.
Oregon Has the Highest Average Pet Spend in the Top Three
Oregon rounds out the top three with a score of 77.5/100—and holds the highest average annual pet spend among the top-ranked states: $1,701 per household. Known for its natural beauty and progressive values, Oregonians invest heavily in holistic pet wellness—from CBD-infused treats to certified pet yoga instructors.
They also search relentlessly for ways to include pets in everyday life: an average of 1,600 monthly searches for pet-friendly hotels reveals how rarely Oregonians consider leaving their companions behind—even for short trips. At furpetvo.com, we match these devoted pet parents with sitters trained in anxiety-reducing techniques and activity-based care.
The Top 3 States Spending the Most on Their Pets
While overall pampering considers lifestyle, services, and behavior—not just spending—these states lead in pure financial investment:
- South Dakota: $2,153 per pet-owning household
- Illinois: $2,056 per pet-owning household
- Nevada: $1,889 per pet-owning household
Surprisingly, none of these top spenders appear in the top 10 for overall pampering—proving that lavish budgets alone don’t equal a truly enriched pet life. What matters most is intentionality: thoughtful routines, personalized care, and access to services that honor each pet’s unique needs.
The Top 3 States with the Most Luxury Pet Services
We define “luxury pet services” as those beyond basic veterinary care or standard grooming—think private dog walking, pet concierge services, doggy daycare with enrichment programming, and mobile pet spa vans.
- New Hampshire: 60 luxury pet services per 100,000 residents
- Maine: 51 luxury pet services per 100,000 residents
- Colorado: 48 luxury pet services per 100,000 residents
New Hampshire leads the nation, with East Coast states dominating the top two spots. From coastal Maine to the White Mountains of New Hampshire, pet parents prioritize convenience, customization, and continuity of care. Whether it’s a certified pet behaviorist visiting your home or a trained sitter administering daily supplements, FurPetVo helps connect families with vetted, experienced caregivers who treat every pet like royalty.
