Bissell Just Entered the Pet Care Space With Help From a Reality TV Cat Dad
Cat parents know the routine all too well. One minute the house feels clean and under control—and the next, there’s litter tracking across the floor, fur gathering in corners, and a cat staring judgmentally beside an empty water bowl that somehow ran low five minutes after being filled. Multi-cat homes, especially, can start feeling like tiny kingdoms run entirely by creatures who demand constant maintenance while contributing absolutely nothing to the mortgage.
That growing reality is part of why more pet companies are investing heavily in smarter cat care products designed to make everyday routines easier. Automatic litter boxes and water fountains have exploded in popularity lately because many cat parents want solutions that feel cleaner, require less maintenance, and support their pets’ overall health. Now Bissell is officially stepping into that space with a new pet care line launched alongside reality TV personality Austen Kroll—who has fully embraced his new identity as a devoted cat dad. The brand’s first products focus on two of the biggest stress points for cat owners: litter box management and hydration.
Bissell’s New Pet Care Line Focuses on Cleaner Homes and Happier Cats
Bissell officially launched its new pet care line with the debut of the CleanWell Automatic Litter Box and the HydrateWell Automatic Water Fountain—two products designed specifically for cat households.
The launch coincides with Bissell’s 150th anniversary and marks a major expansion beyond the company’s traditional cleaning products. According to the announcement, the brand partnered with reality TV personality and Southern Charm star Austen Kroll, who recently became the owner of two cats named Piper and Martini.
Honestly, the timing makes sense. Cat ownership has remained strong, and so has the demand for products that reduce daily cleanup stress without sacrificing comfort for pets. Many cat parents already invest in cozy setups like this cute cat window bed because creating a calm environment for indoor cats has become part of modern pet culture overall.
The CleanWell Automatic Litter Box
The CleanWell Automatic Litter Box is designed to help simplify one of the least glamorous parts of cat ownership. Bissell says the system uses OdorVault technology to lock in odors and store waste for up to 20 days. The litter box also connects to an app that tracks usage patterns and waste levels in real time—giving owners valuable health insights about their cats’ habits and well-being.
The HydrateWell Automatic Water Fountain
Meanwhile, the HydrateWell Automatic Water Fountain encourages cats to drink more water with a gentle, flowing stream system. Hydration is especially important for cats because many naturally drink less water than veterinarians recommend—which can contribute to urinary and kidney issues over time.
According to Bissell, the fountain features five-layer filtration and antimicrobial technology designed to help reduce buildup in the bowl. The system also holds enough water to last up to 14 days, depending on usage.
Kroll joked in the release that Piper and Martini “run the house,” which honestly sounds familiar to most cat parents’ experience. Cats somehow manage to become both roommates and tiny supervisors at the exact same time.
The partnership also leans into the growing crossover between pet culture and entertainment culture. Social media audiences increasingly follow pets as if they were celebrities—especially quirky or dramatic cats. Viral moments like this cat cosplaying as Whitney Houston in Cinderella continue proving that cat content remains one of the internet’s most unstoppable forces.
Supporting Pets Beyond the Product
Beyond the products themselves, Bissell emphasized that purchases support the Bissell Pet Foundation—which works to reduce pet homelessness through adoption and rescue initiatives. This commitment aligns closely with FurPetVo’s mission to connect pet parents with trusted, compassionate brands that prioritize both animal wellness and community impact.
The new Bissell Pet Care products are currently rolling out through major online retailers—including furpetvo.com—signaling that the company clearly sees long-term potential in the booming pet wellness market.
